Alaska Airlines has committed $525,000 annually in cash and trade for the arena naming rights in addition to the airline's $175,000 ongoing athletics' sponsorship.
"We are thrilled to expand our long-standing relationship with the University of Washington and that the Alaska Airlines name will be associated with the proud history of Hec Edmundson Pavilion," said Alaska Airlines President Brad Tilden. "Husky basketball is a time-honored tradition enjoyed by many in our community, including our customers and our employees."
Court signage, including the Alaska Airlines logo, will be unveiled at tonight's game and exterior signage will be installed within the next eight weeks.
"The Alaska Airlines brand mirrors the excellence that the University of Washington and UW athletics is known for," said UW Athletic Director Scott Woodward. "We are very pleased to grow this partnership with Alaska Airlines, and proud to have their name attached to the arena at one of our most-cherished icons, Hec Edmundson Pavilion."
Hec Edmundson Pavilion is the primary home for the Husky men's and women's basketball teams, volleyball team, and gymnastics squad. The beloved historical building is a monument to Husky athletics. Now in its ninth decade of service, the Washington men's basketball team will be competing in the building for the 82nd season, a stretch that has allowed the UW men's team to compile more wins in the building (883) than any other team in the nation has won in its current arena.
Originally completed in 1927, the arena underwent a $40 million, 19-month renovation between March 1999 and November 2000 to reconfigure its interior. The arena has a seating capacity of 10,000.
(Alaska Airlines - Press Release)