ANA's Peach Aviation to commence service in early 2012

Joint venture partners All Nippon Airways and First Eastern Investment, a Hong Kong-based private equity firm, named their new LCC Peach Aviation. ANA said the name symbolizes longevity, energy and happiness—as peaches do in Japan.


"The name Peach was chosen to reflect our mission of becoming a completely new type of airline that links destinations in Japan and Japan with Asia," said Peach Aviation CEO Shinichi Inoue in a statement reported by AFP.


The airline also unveiled its aircraft design, showing an Airbus A320 in white, pink and fuchsia.


Services are expected to start in March 2012 from its base at Osaka Kansai.

(Geoffrey Thomas - ATWOnline News)