(Photo by Alaska Airlines)The Portland Timbers and Alaska Airlines, official jersey partner of the MLS club, today unveiled the team's official uniforms, training wear and apparel line that will be featured during the Timbers' inaugural Major League Soccer (MLS) season in 2011.
The event, dubbed "Runway on the Runway," was held in the 64,000-square-foot hangar of Alaska Airlines' sister carrier, Horizon Air, at Portland International Airport. Timbers players and Alaska Airlines and Horizon Air employees revealed the team's official look to some 1,000 fans and supporters. To further mark the occasion, Alaska Airlines unveiled a specially-themed Boeing 737-790 (29752/350) N609AS emblazoned with "Proud Jersey Sponsor" alongside the team logo and iconic green, yellow and white Timbers scarf.
The team's primary jersey, produced by adidas, the official athletic sponsor and product supplier of MLS since the league's inception in 1996, features a Ponderosa green that pays tribute to the Timbers' rich history and exciting future in MLS. The body fabric, which prominently displays the Alaska Airlines logo and Timbers primary logo, is specially engineered with the Timbers signature chevron repeating down the middle, tying together the two shades of green that make up the body of the shirt. The classic look reflects the diversity of color one would see in a lush Oregon forest.
(Photo by Alaska Airlines)The primary jersey also pays homage to the team's passionate supporter's group, the Timbers Army, and further celebrates the team's unique history with an axe prominently featured on the back of the neck and a subtle, lower-back emboss of a rising sun.
The white sleeves of the primary jersey provide a modern twist to the split-jersey design, while the jersey features adidas' FORMOTIONTM technology that allows maximum athletic movement as well as CLIMACOOLTM technology that combines moisture-wicking fabric and mesh construction in the player's highest heat zones to improve body ventilation and keep the athlete at optimum temperature. Piping around the shoulders and engineered rib give the jersey further definition.
The primary jersey can be worn with either white or dark green shorts, and the on-field look becomes complete with dark green socks that feature the Timbers axe.
The secondary jersey was inspired by the unrivaled passion and pride in Portland – the Rose City. Also featuring a similar split-jersey design and the familiar Alaska Airlines script, the secondary jersey features two shades of red, with the body fabric specially engineered by adidas with Rose City thorns repeating down the middle and a new Rose City logo badge prominently displayed opposite the team's primary crest on the front of the jersey.
The white sleeves again provide a modern element to the secondary jersey, while the "Rose City" verbiage on the back of the neck and printed thorn back-neck taping further call to its inspiration.
The secondary uniform is rounded out by white shorts with Rose City red adidas stripes and red socks that feature the "Rose City" verbiage.
In total, more than 30 pieces were unveiled at the runway event, including a team training jersey that will be used at Timbers training sessions, a full-zip jacket that will be seen in the stands during Timbers games, and a presentation suit jacket that will be seen on the sidelines during the team's inaugural MLS season in 2011.
(Alaska Airlines Press Release)
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